Starting in January 2015, which is less than 3 weeks away, what you post on Facebook will be reaching even fewer of your followers and friends. Wait a minute, didn’t they already do that to us? Yes, but now Facebook will be slimming down the average of 5% of people who organically see your posts, to an even smaller percentage. Why?
Facebook evidently surveyed a bunch of people and found out that, to those people, there are some consistent traits that make organic posts feel too promotional:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
Just so you know, this is not talking about Boosted Posts, where you pay to have more people see your posts. That’s another thing entirely. Confusing, huh?
On their website Facebook says, “As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased. All of this means that Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
The good news is, you can still use Facebook to sell your products and services. How? Here are three strategies you can use:
1. Give your posts a back story, something kind of personal. Let your audience understand why the product or service will be of value to them, and how it has helped you or your loved ones. Do not use salesy phrases like, “Click here” or “Buy now”, those will get thrown out for sure.
2. Use your posts to get them to your site, and then onto your email list. Don’t try to bombard them with all the information right on a Facebook post.
3. Regularly post motivational or inspirational quotes or funny cartoons. Make sure that 90% of what you post is something that your audience would like to see, not salesy stuff. That way Facebook can see that you are regularly posting valuable information.