When it comes to gaining more customers, most companies have to overcome a crowded marketplace. Unless you’ve created a completely new concept for a product or service, you’re going to have some kind of competition. Many companies trying to get in the lead will choose to compete on price as an easy way to beat out the competition. This can get many companies into sticky situations. If you want to find a better way to stand out from your competition that doesn’t back your profit into a corner, here’s the one thing you should do:
Position yourself correctly
Rather than competing off of price, try to shift your positioning. Brands who can position themselves as experts in their field will have a much easier time attracting the customers they’re looking for. If a customer knows they can trust and rely on a specific product or service, that one will become their first choice–sometimes regardless of price. This is because consumers place a value on expertise.
How to position yourself as an expert
Once you can position yourself as an expert, your brand will be the clear choice above the competition. There are multiple ways to do this using online marketing, but one of the most important ways is through creating educational content. An easy tactic brands can use it to create a business blog that helps address common questions, concerns and popular topics–which are determined by researching and getting to know their target audience.
Brands can and should create educational, helpful and relevant blog content that will address these questions, concerns and topics for their target audience. This content will help your audience make better, more knowledgeable purchase decisions and it will position you as an industry expert. By showing your target consumer that you have the experience and knowledge to help them, you’ll establish the foundation of trust you need to assure them that they should choose your company over your competition.
In order to get this content in front of the right audience and begin nurturing them into new customers, you’ll also need to correctly optimize and promote your content. This can be done using inbound marketing tactics, such as search engine optimization, social sharing and more.