These days, pinning is a digital virtual activity people do on Pinterest. Pinterest is different from the other social media platforms, as it can be as mindless or as thoughtful as your mood. Some lazy Sundays, you can lie on the couch and pin 197 pins about hot air balloon rides, because they all look so pretty. At other times, you can carefully plan out your destination wedding to Fiji, and have every little detail “pinned”, down to the groomsmen’s custom socks.
Since its commencement in 2010, Pinterest has relished in an exponential rise in users and viewers. While some call it a niche website, owing to user statistics of more than 60% women and 50% parents, Pinterest is actually one of the most popular and the most useful social media networking sites around.
If you want to target a mostly female audience, communicate and see the latest design of a clothing designer or get your product out there for the world to see, you may want to give Pinterest a try.
Some “Pinteresting” Facts About Pinterest
- 79% are female
- 58% use Pinterest on a tablet
- 88% purchase a product they pinned
- 49% purchased 5 or more products they pinned
- Pins aren’t seen as ads, even when they are
- Pins last way longer than a post on Facebook or a Tweet, which are gone almost instantaneously now
- Pinterest is the fastest growing social network by overall member growth
- Pinners are into arts and crafts
- Pins have a huge potential to go viral
- Google likes Pinterest, pins with your URL or business name come up at the top of Google searches
- Pinterest is a very good place to promote a business