Did you know that Pinterest now drives more sales than Facebook? Why? Because it is more product driven. More than 70% of users on Pinterest say they use the site to get inspiration on what to buy. Plus, it’s also on the fastest growing social media platforms in the world.
Marketing on Pinterest gets your products seen. And if you do it well, you can get your products and services sold. Pinterest’s demographics skew strongly towards women, over 80%, so that’s who you need to be targeting. There’s a lot of sharing that happens on the site, and it’s extremely visual in nature.
Some tips on how to use Pinterest to increase your sales are:
Use coupons – Coupons are a great idea on Pinterest. Store coupons, online coupons or deals promoted through Pinterest sell your product. Who doesn’t love getting a deal? It’s easy to setup your coupons. You can run them directly through your company website. Make a coupon board on your business Pinterest account. Pin images of your deal, with details of your offer, and a link back to the specific coupon page on your website. The better the coupon’s offer, the more likes and repins you will get, which will increase traffic to your site, and ultimately product sales.
Contests – Contests on Pinterest create an amazing method to connect with your consumer, and to generate tons of repins, likes and shares. Contests breed excitement, and are a great way to get your products associated with positive events. They can market your brand and your product to an enormous audience on Pinterest.
Pinterest SEO – To stand out and be found by your eager Pinterest consumer, there are a number of optimization tactics you need to be incorporating.
- Make sure your company username is optimized.
- Include your company keywords in your “About” section.
- Include links back to your website.
- Use Pinboard names that reflect your keywords.
- Use hashtags in your pin descriptions.
- Make good use of your pin descriptions.