If you’ve been on Twitter lately, you’ve probably noticed some changes. The social media platform rolled out a new format just a few weeks ago. This redesign to the Twitter platform could change how you use Twitter for marketing your business:
Member Profiles: Twitter has also changed its member profiles. The profiles now display large banner images, include larger profile images (now pushed to the left side of the screen) and have a much larger area reserved for post space. You can also now pin a specific tweet to the top of your profile timeline. So what do these Twitter profile changes mean for business?
The switch to large banner images (similar to what’s used on Facebook profiles) means a lot of great visual opportunities for businesses. This large banner space is great for holding important graphics that you want your audience to see. For instance, if you have an upcoming event or a month long special, you can create a graphic that will fit this banner space and viola–you have free advertising right on your page.
The ability to pin tweets to the top of your profile timeline has much of the same effect. If there’s a specific message you want to make sure your Twitter followers will see, simply pin it to the top of your timeline and you’ll catch the eyes of any user who visits your profile.
On top of that, Twitter will be highlighting your best Tweets–tweets that receive the most engagement will appear larger so that they’ll be easier to find by scrolling down your timeline.
Emphasizing Images: Last year Twitter also added inline images to tweets so that you don’t need to click a link to see an attached image. Instead, the Tweet itself expands. This only works with images uploaded directly to Twitter, which use a pic.twitter.com URL. If you Tweet a Vine video, you’ll also see this inline on Twitter.com or in the official Twitter apps for iPhone and Android.
Now Twitter is taking this a step further, giving photos and videos their own filter on user timelines. This change, along with all of the other images focused changes (banners & profile images), seem to mean Twitter is sending users a message: a regular supply of visual content is vital. We’ve already seen that visual content is powerful, receiving more interactions in the form of retweets, favorites and click throughs. Some companies report that their retweets have increased by up to 94% by including inline images in the tweets they compose.
These are just some of the profile changes Twitter has recently made, and they’re currently available to all users. If you don’t manually opt in to adapt your profile, you should expect it to change in the next few weeks anyway. This is the newest face of Twitter and used correctly, it can do great things for your business!