By now you probably realize that your business needs to be active on social media. The more often you post, the more likely your fans will be to see your messages and keep your business in mind. But posting daily takes time. Rather than try to keep up with that kind of schedule, you can take a little bit of time out of your week to schedule your Facebook posts. Here’s how to do it:
Go to your Facebook business page and click to create a status, then fill in your message and any relevant links.
Click on the clock icon in the bottom left corner of your post to select the date and time you want to schedule your message for.
Once you click the icon, you’ll see some additional options show up at the bottom of your post. Fill in the fields, selecting the date and time you want your message to publish, then click “Post.”
After you’ve clicked “Schedule”, you should get a pop up window that confirms that your post has been scheduled. From here, you can click “Close” if you’re happy with the post and time it will post to your page. However, if you want to make any changes, you’ll need to instead click on the option “View Activity Log.”
If you’ve clicked “Close”, your message will publish at the date and time you requested. If you clicked “View Activity Log,” you’ll be able to edit your scheduled message, delete it, reschedule it, or publish it now instead. Choose the option you’d like to do from the drop down on the top right hand corner of your post, like so:
Facebook scheduling tips:
- Scheduled posts are convenient, but they’re no excuse to miss important events and deprive your fans of receiving that information. Make sure to log into your Facebook account in between scheduled posts, so that you can share posts that align with current events and breaking industry news that you might otherwise miss.
- Scheduled posts work well for “evergreen content”, content that is relevant regardless of the time or date. This means some of your blog posts should work well as scheduled posts. Just be sure that you customize each post message so that they don’t sound scheduled.
- For more information on how to increase traffic check out my blog post: 3 Ways to increase Traffic to Your Blog.
Use these tips to start scheduling your own posts, and you’ll have an ongoing stream of content for your Facebook fans to enjoy.