With all of the recent changes to the healthcare system, medical marketing has become a hot topic among doctors. Not surprisingly, one of the best ways that you can increase your new patients is through referrals from your old ones. A referral from current patient is one of the best leads you can get for your business. Not only are current patients already happy with your practice, but their friends are more likely to take their advice. Here are ways that you can increase your new patient referrals.
Build Relationships – Good bedside manner goes a long way. Little things like small talk can make a real impression on your patients. It shows that you take interest in their life and you really care about them. Ask about their family (if appropriate) and how everything is going in general. This will make them remember you and more likely to bring you up to their friends.
Have a Professional Website – If someone does refer you, the first thing that they will do is go to your website. This means that it is very important that your website is updated regularly and easy to navigate. It should also have a clear call-to-action along with easy to find contact information. Your call-to-action can include things like “sign up here for a free consultation” or “sign up here to make an appointment.”
Have a blog – Blogging is a great way to keep your website updated regularly, while sharing valuable information with current and prospective patients. This makes people view you as an expert in your field, and more likely to choose you over other doctors. It also makes google view you as more credible, allowing you to rank higher.
Connect on Social Media – Social media is key for referrals. Social networks are based around the concept of sharing information. Post regularly on social media, making sure to only post things that will benefit your followers. Don’t spam them! If you post good content, your followers will share your posts with their friends, giving you more exposure.
Marketing your medical practice can be tricky, but if done properly can bring you lots of leads (especially through referrals). Continue to build your relationships and keep in contact with your patients. If you are still trying to figure out if social media is right for you, check out my blog post: Is social media for doctors? ” If you are looking for someone to help you build your social media presence, contact The Social Jeanie.