Twitter can be overwhelming for beginners. With millions of tweets every second, even the experts are searching for ways to stand out. Finding out how to get people to retweet you, is the holy grail of Twitter, but it is far from an easy task. If you are looking to use Twitter for your business you should know what “trigger words” will cause people to retweet your content, and in turn gain you more followers. In an article by Dan Zarrella, he examines the least and most re-tweeted words of Twitter, which is key to sculpting the perfect tweet.
Top Retweeted Words:
The most retweeted word on Twitter is “you” proving how important it is to speak directly to your reader and give them information that you think will genuinely help them (to make sure that they do not feel spammed) . Also, words like, “please,” “post,” and “retweet” are at the top, showing how important a call to action is in your tweets. A few other words that almost made it on this list, included “top” and “10,” which proves that lists also do well on Twitter.
Least Retweeted Words:
The least retweeted words include verbs and phrases that do not add valuable content to others. Many of them are first-person verbs that begin declaratory statements, like “going to the game” or “watching an awesome TV show.” If you are trying to gain retweets, this is not the best way to go. Try giving your reader quality content that that he or she feels is directed at them, not just a diary of your life.
As you try to compose your perfect tweet, keep these words in mind. Although there are tons of other factors that play into how many retweets you get (i.e. time of day, number of followers, type of content, and luck), it is still important to understand which words have shown to have the best impact. If you are new to social media, you may want to check out my Beginner’s Guide to Social Media for Small Business. This will tell you some of the basic things you need to know to get your business started in the world of social media. Deciding to stay up with social media for your business is a big commitment, but it can have huge benefits. If you are too busy with your business to spend your day tweeting about it, you may want to looking into hiring a social media manager like the Social Jeanie to handle all of your social accounts.