How to Create an In-House Social Media Strategy

inhouse strategyEveryday I get many people asking me for tips on how to create an in-house social media strategy. This can be very tricky and know very few companies that have been able to do it successfully. It requires a lot of time, planning, and education to execute a successful in-house social media strategy. Here are a few things that are essential if you are looking to make on for your business.

Set aside time
I can’t tell you how many people tell me that they are planning on starting their business on social media, and then I only see posts once a month. This is because it takes time (time that many businesses don’t have). If you are set on having all of your social media in house, they you need to allot so many hours a week. This includes:

  • Time to plan: researching what is trending in the media and news in your industry
  • Time to post: Although you can schedule posts, you don’t want to do this too far in advance or you followers may be able to tell you lack of currency.
  • Time to interact: This is huge! Make sure that you set aside time to go on all of your social networks and engage with your followers, and answer all questions.

Make it someone’s job
Whether you are the one ultimately doing the posts, or someone else in your office, someone needs to have responsibility. If the whole office agrees to share responsibility, this will not work (at least in my experience). What will happen is that everyone will blame each other for nothing being posted, resulting in a lack of posts.

The person in charge needs to know social media
It will do you no good if your worker in charge of social media has never made a social profile of their own, much less posted on it. You need someone who understands how different social networks work, and how different networks require different types of content and posts.

You need to understand your audience
The first thing I do with all of my clients is sit down and find our exactly who their target audience is. Shockingly, over half the time the business owner won’t even know. Don’t just assume you know who your audience is- do some research. Observe your customers for a couple weeks, or let them fill out surveys. If you can, you should even have a conversation with some of your best clients, asking them why they chose your brand.

As you can see, creating a successful social media marketing strategy in-house is challenging but doable. If you think that this is too much for you to handle, contact a social media management company, like The Social Jeanie.

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