Many companies attract new customers through social media. And your company can too. Smart brands know that if they can attract large numbers of relevant followers, they have a much higher chance of earning new customers online. In order to get more followers on your social media accounts, you need to be consistently posting helpful, relevant content that your fan base is interested in–but you also need to brand your social media networks. Here’s how to do it:
Be consistent. Consistency is key online, especially when it comes to your brand. When users find one of your social media accounts they should be able to instantly identify who you are. This means keeping all of the names on your social media accounts the same. So if your company is Krispy Kreme for example, all of your social media profile names should also be “Krispy Kreme.”
Be recognizable. When users find your company’s social media profiles, they should be able to instantly recognize your brand. One of the best ways to do this is to keep your profile pictures consistent. Many brands will use their logo for their social media profile pictures. This is an easy way to help users know who you are. Before you post it as your profile image, make sure your logo is clear and high quality.
Update your cover photo. Your cover photo is a great way to showcase your brand’s messaging. You can change it up once a month to promote new messages, such as contests, upcoming events and more. Make sure that this photo is of high quality and is visually appealing. You should add these to Facebook, Twitter, Linkedin, and Google Plus.
Build out your profile. Every social media platform is a bit different as far as the fields they want you to fill out when you create your profile. Make sure you fill out everything that will help customers in finding you and deciding whether or not to follow you. Be sure to have a succinct company description, a link to your website and contact information at the very least. Also be sure to keep in mind the preferences of each different social media audience. For instance, your Twitter description should be different than your Linkedin description. In a Twitter description, you may want to let users know what information they will receive by following you; whereas in a Linkedin description you may have a more detailed explanation of who your company is, what its products are, and more.
For help setting up your social media profiles and keeping a consistent brand image, contact the Social Jeanie today!