Online marketing is changing the game for everyone and every business. With the availability of the internet, it’s one of the easiest and fastest ways for consumers to find the products and services they’re looking for. For years, medical practices have relied on referrals and traditional advertising to keep their practice relevant, but the internet has completely changed things. Below are some online marketing tips for doctors that must be implemented to keep the competition at bay.
Perception is everything
Social media allows you to manage your practices’ image and build a loyal base of contacts. An important thing to remember about marketing online is that internet users want to see that someone is “home.” That means having an updated website that’s easy to navigate, having an active social media presence, and regularly blogging. Patients want to see that you’re listed on Facebook, Twitter, and GooglePlus. But more than that, they want to see that you’re actively using these platforms by interacting with other users, regularly sharing content. It also helps to have large followings on these channels. If your practice has a lot of followers, that’s a signal to internet users who are looking for medical services that your practice is popular, and therefore trustable.
Another benefit of having a large number of followers is that it means building up a targeted, centralized audience that you can market to in the future.
Show what you know
Credibility is a large factor for patients trying to decide which doctor to choose. With traditional marketing tactics, this isn’t always easy to do. But this is easy to establish online, and when done correctly, it will set your practice apart–but it does take work. You should list your credentials on your website to start with, but above that you should be blogging regularly. Credentials only go so far. Building a relationship with your website visitors is what will really weigh on their decision. If you can prove to them that you’re an expert in your field AND they know they can trust you, you’ll win them over.
One way to do this is through blogging. Patients who go online searching their symptoms, looking for treatments, or trying to find a good local doctor will be looking for helpful answers to these queries. If you know what your target audience is searching for, you can answer their questions and concerns by building blog content around them. This content should be helpful, not salesy. If you can create helpful, educational content, your practice will be the first one that comes to mind the next time they need to see a doctor.
The great thing about inbound marketing is that it’s set up to attract customers to your practice, rather than having to track patients down and shout your marketing messages in their face. The popularity and availability of the internet has changed the marketing game for doctors and their practices, but inbound marketing is the solution, and the results of doing it correctly are astounding.