With all of the changes in the healthcare system many doctors are noticing that they aren’t receiving as steady of a stream of new patients. This is especially true for doctors that complete elective surgeries. People now “shop around” more before choosing a doctor. This means that they will ask friends and do research on their own. Because of this, it is more important than ever to make sure that your practice is marketing itself in way that potential patients will see and want to choose.
Why do doctors need marketing?
If you are looking to grow your practice, marketing is a must. Like any business, a portion of your income should be set aside toward marketing if you want to grow. A good medical marketing strategy can go a long way. One of the best forms marketing for doctors includes inbound marketing. This is the concept of producing content for potential patients to find. So that when they search on the internet, they can find your practice.
What should be part of your medical marketing strategy?
Next to referrals from other doctors, referrals from current patients are one of the best ways to get new clients. Make sure that you do not forget about this valuable resource that you already have. Create incentives for patient referrals and make it easy for them to share info about your practice. One of the best ways to do this is through social media. Create a social media accounts that you post on regularly. This will allow you to interact with current and potential patients and make it easy for people to share your posts with their friends.
How long does it take to see my marketing return?
It is always better to be patient. If you are looking to do paid advertising, it is like turning on a faucet- when you are paying you will be getting leads, but when you are not then you won’t. If you use an inbound marketing strategy it takes more time, but it creates a snowball effect. It starts out slow until it gets rolling, but after time you will have something impressive to show for it.
If you are looking for someone to help you jump start marketing for your medical practice, contact the Social Jeanie. You can also download the free guide below to find out how to turn your Facebook fans into customers!