Engagement and reach is the goal of every small business owner on social media. The more people that comment on your posts and join the conversation, the more likely that their friends will hear about your product or service and want to try it. Although you may post great content you still may not be reaching your potential customers, because you are not posting at the right times. It doesn’t matter if you post the best content in the world, if no one is there to see it. Here are a few tips to find the best time to post on Facebook for your business.
Because all businesses do not have the same audience, there is no perfect time to post for everyone. Before deciding when to post it is important to think about exactly who you are trying to reach. Depending on the age and profession of your audience, the best times to reach people will very different. Think about what they do each day and what times they will be most likely to check facebook. Here are a few audiences that you may be wanting to target:
Working professionals – This includes people that have a 9-5 job. If you are trying to target men and women in this category, your best bet is to post:
- 7am – 8am (when they get up for work)
- Noon to 1pm (Lunchtime)
- 5pm – 7pm (In between work and dinner)
- 9pm – 10pm (before bed)
Stay-at-home moms and dads – These are people that take care of the kids and the home while their spouse works.
- 6:30am – 7pm (before the kids go to school)
- 10am – 2pm (after the kids have gotten to school, but before they have to pick them up)
- 9pm -10pm (before bed)
Young professionals and students – Although most of the young generation is connected to facebook 24/7 there are still a few prime times:
- 8pm – 1 am (late night facebook surfing before bed)
- Sunday Nights (last minute status updates before starting their week)
Although your business’s target audience may not fall perfectly into one of these categories, this can still give you insight into choosing the right time to post for your audience. Take time to sit down and think about what your normal customer does on a daily basis and when they are most likely to be online. Posting at the right time is important to getting interaction and views, but it is not the only piece of the puzzle. Along with getting to know your audience’s schedule, you need to have quality content and post consistently. Social media gives you an amazing opportunity to give your business a voice and personality, so make sure that you personify your company as someone that your followers want to interact with. Answer their questions and comments quickly and treat them how you want other people to treat you.
If you don’t have the time to create a content strategy and post consistently on your social media accounts, you may want to look into hiring a social media management company like The Social Jeanie to manage your company’s social accounts.