Once you’ve created great content, either a blog, a tip of the day, an infographic, or a personalized quote, you want to share it. (That’s why you did it, right?) You want your followers on Facebook, LinkedIn, Twitter, Pinterest and Google+ followers to “Like”, “Share” and “Pin” this post that you’ve created.
Below are some tips to help you get your content shared on social media:
Does the picture look good?
1. If your content is blurry and pixelated, edited poorly, or displays looking cropped when you upload it, so that some of the important parts don’t show, it’s probably not going to get shared by your social media followers. Be aware of how your posts will show up on different social media networks and devices by understanding the various dimensions of each channel.
What do your fans care about?
2. Develop a sense for what your topics your audience really cares about. Think about questions your customers always ask about, or take notice of what consistently gets shared and commented on, on your website, blog and social media.
Is this too long?
3. The longer the post is, the engagement rate typically goes down. Short posts capture the attention of a fan quickly and are easy for fans and followers to respond to and share. This doesn’t mean that all of your posts need to be super short; get your message across in an effective concise way.
Are you making it easy?
4. If you want people to share your posts, you need to position social share buttons right where your readers will find them. WordPress has many good social sharing plugins for blogs, find one that fits your needs and includes that social media sites your audience is on.
How’s your foundation?
5. It will help if you have a lot of followers on one or more social networks. It’s important to build a social foundation, in order to get your content shared. Each follower or fan you has followers themselves. With great content optimized for sharing, you can get your content out there from your own social media base and their connections.
Are you sharing?
6. Like the Golden Rule says, “Do unto others as you would have them do unto you”, you need to be liking and sharing other people’s content, if you want them to do the same for you. By building up some online goodwill, you’ll increase interaction with your content, including shares.