As the largest social network, Facebook is full of untapped potential for your business. There are over 1.1 billion active users every month on the site, and new users joining everyday. It seems like with all this activity it would be easy to gain likes on your business page, but this is not always an easy task. Here are 5 ways to get more Facebook likes.
1. Post Pictures
People love visuals. This is why sites such as Pinterest and Instagram have become so successful. Even Facebook has caught on. Facebook has slowly evolved to make their pictures larger and more prominent. Use this to your advantage. If you have a fun quote, find a cute picture to go with it. The picture will draw people in, resulting in a new like for you.
2. Just ask!
For some reason people forget about this super easy tactic. You have probably seen posts that ask people to like or comment on their picture (and you may have even done so yourself). If you are putting out quality content and have built a relationship with your followers, they will return the favor. People like to follow directions and hopefully they like your cause, so don’t be afraid to just ask people to share or like your post.
3. Be Funny
Humor is one of the best ways to gain likes. If you can get a little chuckle out of someone, there is a good chance that they will like your post and your page. For this work, you must know what your audience likes, and what is appropriate for the situation, but if done properly you will see not only likes, but shares!
4. Talk about Current Events
Stay up to date about what is trending in your industry and in the news. If you can tell someone something they don’t know, they will find value in your post. Also take the opportunity to capitalize on holidays, by finding ways to fit your product into your followers’ celebrations. This will make your brand seem relevant and resourceful.
5. Games and Contests
Post a picture for a caption contest or post a fill in the blank. This can be a great opportunity to give out prizes to the person with the best answer. It will encourage people to interact with your page and share it with their friends. Even if you can only give a small prize, you will be surprised with the amount of people that will reply to your post (i.e. the first ten people to like or comment get a coupon).
Although all of these things will help you get likes, the main thing to remember is that people want interaction. They don’t want to see your page as just a picture, they want to feel like they are talking to a real person- a friend. Make sure you answer other people’s posts and to take the time to reply to all your personal messages in a timely manner. If you do this consistently and post interesting content, you will gain likes in matter of no time. If you feel like you don’t have time to properly manage your social media accounts, you may want to look into hiring a social media management company for your social media needs.