Today, Facebook is 10 years old. It’s done a great job of showing us how powerful a connected world can be. And that can be great for your business…
Here are 5 ways Facebook can help your business:
1. You can learn a lot about your target audience
Your business’s Facebook page gives you a way to communicate and get direct feedback from your target audience. It’s sort of like an ongoing focus group. Your friends and followers are there because they are aware of your company, and they want to learn more about what you do and what services you have to offer. They come to your Facebook page to get useful information that you have to give them. But they can help you learn about your target market through their participation in your posts, either by sharing, liking or commenting, you can learn a lot about their wants and needs.
2. You become more personal
Social connections and open communication are integral parts of social media. Your business’s Facebook page gives you a unique opportunity to attach a face, name and personality to your brand. While your Business’s Facebook page should be representative of your company, it additionally allows you to show the human side of your business through one-on-one conversations, personal tidbits and non-business interaction.
3. You can build a community
As mentioned above, people are coming to your business’s Facebook page to get information. You can give that to them by posting useful, relevant and interesting links and asking your fans to contribute with comments. Contests and promotions are fun ideas, as well as offering incentives for activity on the page. Encourage visitors to your page to leave reviews and other feedback. If your Business’s Facebook page successfully brings people together, you can develop a loyal following that will continue to grow.
4. It’s good for online marketing
Your business’s Facebook page can be an effective way to direct traffic to your business website and blog. As people embrace direct interactions with companies online, they will increasingly expect you to be responsive and engaging. With the speed of social media, getting information shared through social channels is so easy. Having a Facebook page that is filled with rich content that is relevant to your business can be a very valuable marketing tool.
5. You can put your business in front of current and potential customers everyday
One of the benefits of having a Facebook page for your business is the ability to have status updates, shared links and videos, and other information appear in your fans’ news feeds once they “like” your page. With more than 1.23 billion active Facebook users, an increasing number of consumers are using the site to find products, services and brands to solve their everyday problems. Facebook makes it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections. Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.