Growing your business is largely a numbers game. The more leads you have, the better chance you have of generating more new customers for your company. Since consumers go online to find their products and services, the internet provides the perfect opportunity for businesses to increase their leads in order to gain customers. These 5 steps will turn your website visitors into leads, and increase the number of online leads you’re currently generating.
1. Know your audience.
Before you can generate more leads online, you have to know which leads you’re aiming for. Knowing who your target audience is will help you build a marketing strategy that is optimized to attract them to your website and turn them into leads.
2. Design your homepage.
Your homepage is the face of your website, the first thing visitors will see when landing on your website. The impression that your homepage makes will play a big role in whether or not they want to continue browsing your website, or if they decide a different company would be better suited. A website that’s easy to navigate and has a clean look is appealing to customers and gives the impression that your company is credible and worth considering.
Website visitors are searching online to fulfil a need or solve a problem. Blogging helps you show them that you understand what their needs are and that you’re interested in serving their best interests. It also positions you as an industry expert, further convincing them that your company is the right choice and qualifying them as leads. Keep your blog posts educational, relevant to their needs and questions, and written in a tone that speaks to the specific target audience you’re catering to.
Calls-to-action are the bread and butter of your lead generation strategy. They prompt your website visitors to take action, whether that means downloading a free e-book, signing up for a webinar, or requesting a consultation. It prolongs their interaction with your brand, giving you more time to learn about them and convert them.
Forms can have multiple uses, but they all have one very important goal: to capture lead information in the form of email addresses, names, phone numbers, etc. They often accompany calls-to-action, serving as a gateway to whatever action the lead wants to take. But they can also stand alone on your homepage, contact us page, and more. These stand-alone forms make contacting your company fast and simple. More importantly, they get you the lead contact information that you need in order to follow up with your leads and turn them into customers.