Pinterest is one of the most popular social media platforms, and ironically, one of the most underutilized by businesses. This image heavy platform lends itself to tons of shares–an interaction that all businesses should strive to capitalize on. When used correctly, Pinterest can amplify your brand, content and messages. Here are 5 simple ways to use Pinterest for marketing that will get you the interactions and shares you need to start growing your brand:
1. Create your own content. Most pins are re-pins, so creating your own original content will make you stand out from the bunch. Plus, if users see that you’re creating really helpful content that’s relevant to them, they’ll want to follow you. Therefore, before you create this content, you should research what your ideal followers are looking for and interested in.
2. Use a CTA in your pins. If a Pinterest user clicks on your pin–great! But at the end of the day, you want them to take action and move further down your sales funnel. Adding a call-to-action to your pin will encourage users to take the action you’ve suggested–like clicking through to your website for an expanded version of the content. Once they’re on your site, they’re much more likely to convert to a lead.
3. Hold a contest.Pinterest’s contest rules are much less strict than many other social platforms. Select a prize of your choice, then encourage your Pinterest followers to pin quality, specific pins of your choosing, with a hashtag you specify. For instance, you could ask them to take pictures or pre-pin things that inspire them that relate to your brand. Or have them re-pin some of their favorite pins from your boards. The person with the most quantity and quality of pins can win your prize. Contests generate a ton of interactions and will attract new Pinterest followers who you can market to in the future.
4. Follow and re-pin. Social media platforms are based on two-way communication. Many brands make the mistake of only pinning their own content and hoping that they’ll get some followers. This one-sided tactic is not effective. Instead, take the initiative by following other users that have boards and pins you love. Next, re-pin some of their pins. Doing this will improve the pins on your own boards and will earn you more followers.
5. Maximize your own pins. If you’re creating your own helpful, relevant content, you should get as much use out of it as you can. Pinning it just once will only produce so many views, re-pins, likes and follows. What most brands don’t know is that you can share this content more than once. But, you have to do it strategically. If you have a good piece of content, pin it to a few of your boards (as long as they make sense). This will get you more interactions than just pinning once. But remember to space these re-pins out over a week or two. You don’t want to pin the same piece of content over and over and over again in a period of hours. This will annoy your followers and get them to un-follow you. However, when done strategically, you can amplify your content and your brand’s messages.
Contact the Social Jeanie today to start improving your Pinterest presence.