Did you know that as a marketer, you can generate traffic and qualified leads for your business on LinkedIn?
Here are five LinkedIn tips to get you started:
1. Create a Solid Profile
Complete your LinkedIn profile before you start connecting. When you log into your account, click “Edit” to start filling the profile. Write everything relevant to your target market and connectors. You want to show your past positions, accomplishments, awards, recommendations, etc. If you held a previous job that is not relevant to your industry, you do not have to write about it. You can infer to it in a few words or even omit it. The bulk of the information you provide should paint you as a leader in your industry.
2. Join and Participate in Relevant Groups
After completing your LinkedIn profile and connecting to a few people, join relevant groups in your industry. Groups are a good place to start connecting with industry peers and prospects as well as establish yourself as a thought leader. Getting the right groups can be tricky. If you join a group with 100,000 members, you may not stand out from the crowd. If you join a group with 150 members, you may not get many prospects. The key is to find a group that has the numbers and activity. Generally, a group with 5,000-20,000 members and that has frequent activity is a good one.
3. Create your Company Page
Setting up a LinkedIn company page is a step towards establishing your brand on the network. While a personal page will make it easy for you to connect with prospects on a personal level, a company page is the best place to showcase your products or make announcements that are relevant to your business. You can also seek products or services recommendations and embed videos and images to enhance your credibility.
4. Use Targeted Keyword Searches
Your connections have to be meaningful. You do not want to go on a troll to get your first 1,000 connectors. Start connecting with people that you know; perhaps you’ve worked with together in the past or maybe you went to college together. From there, you can connect with people that can bring you business. Use targeted keyword searches to find potential connectors in your industry. You should have a reason for connecting; are you looking for information about the company or you want to provide a helpful comment? Do not sell yourself the first time you connect with someone. You want to provide something helpful in return for the prospect making a connection.
5. Track your Page Viewers
Track who is looking at your profile and your company’s page. These can be leads who are looking for your services, partnership opportunities or other business ventures. Research the companies looking at your profile in depth, identify their marketing directors and make contact with them. Are you in a position to offer them what they need? If so, send them your portfolio and follow up the next day with an e-mail or a phone call. You can also use LinkedIn’s InMail to reach prospects that you are not directly connected with.