Marketing a business online isn’t always easy, and if you’re doing it on your own you’re bound to make some mistakes. Blogging is an integral part of online marketing, used to attract the right customers to your brand’s website, build trust, and get your website visitors to take action. But your blog may not achieve your marketing goals if you make these 5 common blogging mistakes:
1. Being too technical.
Many businesses fall into this trap because speaking in technical jargon comes naturally to them. But, if you want to appeal to your consumers, speaking in technical terms is not the way to go about it. Instead, you need to speak to consumers in their language. Generally, this means keeping things conversational and explaining any unfamiliar terms.
2. Uninteresting topics.
Your ideal customers have specific interests, questions and concerns that they’re searching for online. If your blog posts do not appeal to these interests, questions and concerns, they won’t care to read them. Avoid topics that only promote your business interests but offer little value to your consumers. Think from your ideal customer’s standpoint first, then base your blog topics around that.
3. Not using strategy.
Blog posts are no where near as effective without strategy. If you’re taking the time to blog, you want to make sure that these posts will interest your target audience (see #3) and that they can be found by search engines. Make sure that you use relevant keywords in your title and throughout your blog post in order to make your blog posts more search-friendly.
4. No call-to-action.
Blogging is great for attracting new website visitors to your business’ website, but if you’re not directing these website visitors to take the next step toward becoming a customer, you’re missing an opportunity. At the end of every blog post, insert a clickable call-to-action that will appeal to your website visitors and turn your these website visitors into leads.
5. Not sharing the content.
After you write a blog post, don’t let it collect dust on your website. By sharing this post across the social platforms that your ideal customers frequent, you can increase the number of people in your target audience who see your post. This could means more website visitors, leads and customers for your company.
Don’t let your team make these blogging mistakes. Contact the Social Jeanie today to get better results from blogging.