One of the biggest trends next year is sure to be inbound marketing. As more people begin to try out inbound marketing techniques, they realize that is one of the best way to market your business. Inbound marketing works especially well for businesses that offer big ticket items, because it is based off of people researching a product before they buy it. The more expensive a product or service, the more online research people do before handing over their money. Because of this, one industry that is seeing the best returns from inbound marketing is the medical industry. If your company sells a more expensive product or service, adding inbound marketing to your strategy would be a great way to start the new year. If you want a basic overview of inbound marketing check out my post – What is Inbound Marketing.
Here are my top 4 inbound marketing tips:
1) Start a blog
Inbound marketing is based around producing quality content for people to find. A blog is the easiest way to begin producing this content. For optimal results make a New Year’s resolution to post a minimum of 2 new blog posts a week. The more content you can produce- the more traffic you will have to your site. Make sure that your blog is embedded in your business’s main website (so that people have a chance to see your other product pages and to contact you).
2) Add calls-to-action
You should have at least 1 (if not more) call-to-action on your home page. This can be a “contact us” box that allows people to get a free consultation, or a free download. If you don’t direct your traffic toward some goal, they may just click away from your site. You should also have a call-to-action at the bottom of every blog post.
3) Post on Google Plus
If you want to be found on Google, you need to post on Google Plus. I’m not saying that it can’t be done without posting, but it definitely can help you rank faster. Remember that the more places you can post, the better, when it comes to being recognized by Google (especially when you are posting on the platform that they created).
4) Make sure that your business’s address is recognized by Google Maps
I’m sure you have noticed that when you Google certain businesses a small box pops up in your search results that shows the business’s location and a button to get directions, along with a link to the website and phone number. If you have a brick and mortar business, this is crucial. Make sure that you set up a Google Plus page for your business, including the proper contact information. Make sure that your contact information is consistent across all platforms including your website, facebook page, and other social accounts (Google takes all in to consideration to make sure it gives its users the best information.
If you are looking for help kick starting your business in 2014, contact the Social Jeanie for a free 30 minute consultation.