If you have a website for your business, you want people to visit it. But if you’re thinking in terms of how to make your website best serve your company, you need to be thinking beyond that. Bounce rates are an important measurement of how successful your marketing messages are attracting the right people to your website and how well they’re keeping them there. Your bounce rate measures the number of visitors to your website who navigate away from your site after viewing only one page. Here are three tips to decrease your bounce rate and keep those visitors on your website longer:
Be specific and offer quality – The content you create is what attracts the right audience to your website and keeps them there. Be sure to thoroughly research your audience so that you can offer them quality content that will make them want to stay on your site longer. Once you know who they are, what their needs are, and what types of information they’re looking for that relates to your company, you’ll be able to create content that will attract the right audience to your website. If the content is truly targeted to them and provides them with quality information, you’ll see your bounce rate decrease significantly.
Have clear calls-to-action – If people love the content they’re finding on your website, but they don’t know what step to take next to learn more about your company or contact you, they’ll get discouraged and leave. Give them clear calls-to-action and they’ll be much more likely to click through to another page on your website. For example, if they read a blog about “How to Maintain Your Front Yard,” a landscaping company might direct them to a call-to-action to “Download a Free Front Yard Maintenance Handbook.” Offering valuable content in a direct way will provide your website visitors with value that will encourage them to interact with your website longer.
Capture information with a few clicks as possible – Some of your website visitors may come directly to one of your landing pages wanting to fill out a form for more information. These visitors are past the information stage and are ready to take action. If you want them to follow through with their action, you need to capture their information in as few steps as possible. Long forms will discourage users from filling out their information. When possible, keep things short. A simple form requesting their name, email address and phone number should do.
Keeping your bounce rate low will mean that your website visitors will visit more of your webpages. This is beneficial to companies because it means that the visitors will be learning more about the company and will be one step closer to becoming customers. For more information on how to decrease your bounce rate, contact the Social Jeanie today.