A law firm’s website is often a potential client’s first impression of that law firm. In just a few quick seconds, clients can determine whether or not a law firm has the level of professionalism and trustworthiness that they’re searching for.
As more clients and firms flock to the internet to seek and offer services, it’s becoming even more important to have a competitive edge. These three key website design elements will help your law firm stand out above the rest.
1. Keep your website user friendly. Many law firms don’t put enough strategy behind their website design. This lack of thoughtful organization can cause potential clients to become confused and frustrated as they use your website to find the information they need. If the strategy is really lacking, it could even influence them to abandon your firm’s website, in search of another that’s easier to navigate and understand.
As your law firm designs its website, remember to keep your contact information visible at the top of every page. This will cut down on the burden of searching through pages of your website to find your contact information. You should also keep your website navigation tabs down to a minimum. It’s easy to get carried away with tabs, creating one for every service you offer and every piece of information you want your site to indulge. But having too many tabs can become overwhelming to your website visitors, leaving them confused as they look for the next steps to take to consult with or hire your firm.
2. Use calls to actions. Calls to action give your potential clients a clear and direct “next step” to take that will usher them from website visitor to lead, and from lead to customer. Including them in your website design strategy will make your website a better conversion point for clients.
Since every client has different questions, concerns, and may be at different positions within the consideration phase of their decision making, you should incorporate multiple kinds of calls to action throughout your website in order to cover all of your bases. For example, you can offer free consultations, a newsletter sign-up, or a free e-book based around their legal concern, and more. Each of these calls to action include some kind of interaction, meant to nurture your website visitors into leads.
Use them on your home page, on your blog, and within your blog posts. You should also think about how these calls to actions look. You should design them to stand out and encourage potential clients to want to click on them.
3. Have a visually interesting blog. Blogging is a huge part of your online marketing strategy. It builds credibility and trust with potential clients because it offers the helpful information they’re seeking. However, you need to make it interesting in order to attract new website visitors and hold their attention so they stay on your site longer.
With your blog’s design, make sure that your titles are captivating and bold so that they stand out from the rest of the page and encourage a click through. You should also be sure to use catching images in every blog post. These images should show up next to every title before the click through to the actual article as well. When you can, use images that encompass your message and include people. At the end of the day, people relate to other people, so using images that include people will make clients want to click on your posts even more.
This is just the start of perfecting your law firm’s website design. To learn how your website can improve it’s design and start generating more new clients, contact the Social Jeanie today to learn about inbound marketing.